Great read emphasizing the importance of a truly mobile sales force, and how cloud phone systems and enterprise mobility play a vital role in that:
Sales people have always been mobile, but it’s only in the last few years that mobile devices have made work and interaction with business systems possible from anywhere. In fact, according to Secure Edge, 78 percent of companies say there are more than twice as many personal devices connecting to corporate networks now than compared to two years ago. Given that, it’s no wonder many IT experts believe that mobility will change IT more than the Internet did.
The good news is that your sales force is already walking around with a little cloud in their pocket. The bad news is that interactions with customers done on mobile devices can fall into a black hole of lost records.
Truly cloud-enabling your sales force requires a mobility solution that is as integrated with your core business systems, particularly CRM, as everything else. Records of calls made from a mobile device, for example, should be available in the CRM like every other call. Personal mobile phone numbers should never be used to make or receive business calls, and a mobile sales representative should be as easy to reach (with four digits) as everyone else in the office.
The cloud makes this possible. A truly connected team with a 20/20 view of activities that drive sales and delight clients. Modern sales executives should expect nothing less.
Head over to Sandhill.com to read the entire article, or click here to talk with a Genesis team member about enabling your sales force to be truly mobile.