With Easter this weekend, we thought it might be fun to throw out a few fun statistics revolving around the business side of the holiday. So whether you are a company that directly benefits from Easter such as a grocery store or your just looking for a few new ways to market your business, use these statistics to understand your market during the Easter holiday.
- $146 billion is spend by U.S. consumers on Easter Annually.
- Food, not candy is Easter’s biggest seller. The average spent per person on Easter for food is $61.74, while $28.11 is spent on candy. (Still quite a bit of candy if you ask me)
- Easter lilies are the fourth largest crop in wholesale value in the U.S. potted plant market.
- Michigan is the biggest producer of potted Easter lilies.
- The average American spends $225.43 on Easter online and $131 in brick stores. (Remember we have gone digital these days)
- 120 million pounds of candy are bought each year.
- The estimated average Easter spending went up by 11% from 2011 to 2012.
- The estimated spending for Easter gifts and cards is around $2 billion.
- 42.6% of consumers will do their Easter spending at department stores for gifts.
- Finally, 76% of Americans eat the ears first off their chocolate rabbits. (Not sure how you’re going to use this but at least you know now)
Do Genesis BCS your Houston telecommunication solution provider a favor, have yourself a Happy Easter!