Let’s face it everyone wants to be on their phone browsing the internet and Facebook all day. It’s the world we live in and it doesn’t seem to be changing. But with this desire so is the demand for Wi-Fi. According to a recent article by Hotels.com, free Wi-Fi topped the list of must have amenities for leisure and business travelers. These people want to be connected and they want it for free. But like everything else in life nothing is truly free.
With Ruckus Wireless Smart Access Management Service (SAMS) you can simply add monetizing value to your public Wi-Fi through a customizable customer facing guest portal.
Want to grow your social media presence in order to promote and build your business online? Have customers and guests log into your Wi-Fi via their social media account. With this you can monitor whose accounts are utilizing your Wi-Fi (aka your customer base) and which social media channel they prefer. From here you can connect with them online and set up campaigns that will target this specific market you now know of.
Secondly you can set up advertisements to be presented through landing pages upon log in to your Wi-Fi. Once your customer logs in to your Wi-Fi, a landing page will automatically pop up which can be of any advertisement you see fit for your business. This landing page will have an opt out feature so they can then begin their browsing, or take action on the offer you are promoting. Either way you just created another touch point in order to acquire more of their business.
These two simple features of Ruckus SAM have already added a monetizing value to your free public Wi-Fi. You are gaining online behavior information to help increase online sales, as well as directly advertising to them. You’re not only creating happy customer with free services, but creating more sales opportunities via your free service. It’s a win-win situation for everyone.
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