So, the verdict is in, people love Wi-Fi. Of course, this shouldn’t be a surprise! With how much we rely and spend time on our smart phones and computers these days, it’s no wonder that people + Wi-Fi = true bliss. Of course without Wi-Fi, people are using up data that quickly adds up. So when you throw in Free Wi-Fi into the equation, you’re satisfying the customer’s need for staying connected online, which they will truly appreciate. By offering this free service, you’re potentially increasing business and building customer loyalty. In fact, it has been statistically proven that businesses that provide free Wi-Fi see multiple benefits that have helped their overall business.
Listed below are some delicious tidbits of knowledge about why you should be offering free Wi-Fi at your establishment today.
Foot Traffic
Offering customers free Wi-Fi is a great incentive for customers to notice and enter your store. A teen’s internet connection might not be a high priority on your list, but nevertheless, customers don’t realize what they want until they are exposed to it. So with free Wi-Fi, you’re catching their attention, you’re offering something they absolutely want, and it’s free to them. You’re already on every customer’s good side at this point. Free Wi-Fi will lead to more customers coming to your establishment.
Time Spent On-Premise
According to a survey conducted by Devicescape of 400 U.S. small businesses, 62% said that customers spent more time in their establishment because they were offered free Wi-Fi. When customers are spending more time in your establishment, the more they are inclined to look around, talk to a Sales Associate, build familiarity with your business, and even decide to purchase something.
Customer Loyalty
Like we we discussed earlier, it has been shown that by offering free Wi-Fi in your establishment, you are going to increase customer satisfaction, foot traffic, and time spent on-premise. This means that people are going to become more loyal to your establishment. They are going to visit more and stay longer, which is exactly what you need to increase sales. According to Retail Systems Research, they truly believe that Wi-Fi brings more people into businesses and improves customer loyalty, even going as far as stating, “Wi-Fi is really a customer-centric practice for businesses.” A recent stats report even took it a step further and found out that customer resistance to paying for Wi-Fi is at an all time high.
Increase Sales
So sure, more foot traffic, brand awareness, brand loyalty, customer satisfaction – these are all great things that every business strives to have. But where is the proof that a happy customer = increase in sales? Well, we have proof. In fact, according to the same survey conducted by Devicescape that we talked about earlier, 72% of establishments that offered free Wi-Fi said they did indeed see an increase in sales. There’s also the “Principle of Reciprocity” that better explains the 72% increase in sales. The principle states that when you offer something to a person, they will feel obligated to do something for you in return. So by offering them this free service, they will feel grateful and feel more obligated to thank your services by making a purchase. TADA!
Want more info on the best Wireless Internet in the business for your business? I bet you do.