Google seems to be taking over the world. Everywhere you look, you see something supported by Google. It owns 75% of the search engine market and most of our phones are now sold with built-in Google software. It seems a bit creepy when you start to think about it, but a lot of good is coming out of Google at the same time. Particularly in the realm of business. Let’s take a dive into a few ways Google is benefiting businesses as a one stop shop.
Cloud
Every business needs cloud storage. With mobile devices in every pocket and work always on the go, cloud storage has become a very valuable tool in keeping businesses operating. Google cloud storage has become a very popular option for cloud storage, particularly with small businesses. Google is one of the biggest companies in the world and that means they aim to provide the best products. Google Cloud Platform is highly secured and is backed by the company. The better part is that it has no minimum fee and you pay for what you use.
AdWords
Another tool Google offers businesses, is advertising. Google AdWords is the advertising platform which allows businesses to promote both text-based search ads, website display ads and shop advertisements. Like we said earlier, 75% of users utilize Google for their internet searches. That means businesses have the ability to advertise on 75% of all online searches. It also allows for you to utilize retargeting, geographical targeting and interests to make sure you hit the correct target demographic.
Maps
Who doesn’t use Google Maps. Google has one of the best mapping programs in the market. Google maps has transformed how we tell customers where we are and how to get to us from wherever they are located. With the accuracy of Google maps and the amount of traffic the search engine requires, it is easily understood why Google Maps is the most used mapping program online.
Calendar
We all need to stay on schedule and remind of us what we’re doing each day. Google Calendar is the companies scheduling platform to organize and share events. Access your calendar when you’re away from your desk with two-way syncing to your phone or tablet. Stay on schedule with reminders, and get notified by email or receive text messages directly to your mobile phone.
Google is a huge source of various business tools. With an endless source of information, and a strong push for advancing further in technology, Google can be a business’s best friend. There are always companies out there who specialize in catering to a business’s specific needs, but if there is any gap to be filled, you can almost guarantee Google has a solution.