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Ruckus’s Smart Positioning Technology, also known as SPOT, is the industry’s first cloud-based location technology suite that gives carriers, service providers and businesses the ability to provide a variety of location based services. This helps them increase profitability while improving user online experience.

SPoT uses a powerful combination of several features that gives it a high degree of accuracy and performance while staying cost-effective. Businesses are also allowed to utilize a vast amount of application developers and providers of third-party analytics to obtain additional value from their investment in SPoT.

How it works:

  1. RAW RF strength and timing data is collected from Ruckus Smart Wi-Fi infrastructure.
  2. SPoT location engine synthesizes data into usable location information.
  3. SPoT Engagement API delivers easy to use, customizable location data as needed for either Ruckus SPoT Dashboard or any other 3rd party analytical software.

Who and How it Benefits Them:

  • Retail – Analyzes marketing and merchandise effectiveness, shopper trends and improved customer engagement.
  • Hospitality – Improve customer service with features such as auto check-in, way-finding and instant coupons.
  • Healthcare – Provide asset tracking, indoor navigation and personnel locations.
  • Education – Tracks assets, navigate guests and students around campus.

In business we have a saying, “if you can’t measure it you can’t manage it”. Don’t under manage or lose out on a way to offer something unique compared to your competitors. Get ahead of the curve and start using Smart Positioning Technology.

Interested in SPoT by Ruckus Wireless? Get in touch with a Genesis BCS team member. Click Here.